The Do’s and Don’ts of building a book trailer in the age of AI
Reading Time: 5 minutes How to steal Hollywood’s marketing tricks and develop trailers for print novels.
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Author name: PJ Caldas
PJ Caldas is one of the most important Brazilian writers of the 21st century, according to the Dictionary of Literary Biography. He has published four books inspired by the mythology carried to Brazil by the African diaspora, and reached the top five bestselling titles multiple times. Caldas has won an Emmy and is a pioneer in the marketing world having won numerous awards and who sits at the intersection of tech, entertainment and advertising . He is also a martial artist with 40 years of experience in combat sports, including kempo, karate, wing chun, tai chi, boxing and Brazilian jiu jitsu. He currently works in New York City and lives in Connecticut.
